Mangrove Habitat Profile

Their unusual, dangling roots make mangroves look like trees on stilts. The term mangrove can be used to refer to certain species of trees or shrubs, a habitat or a swamp. This article focuses on the definition of mangroves and mangrove swamps, where mangroves are located and marine species you can find in mangroves.   What Is a Mangrove? Mangrove plants are halophytic (salt-tolerant) plant species, of which there are more than 12 families and 80 species worldwide. A collection of mangrove trees in an area makes up a mangrove habitat, mangrove swamp or mangrove forest.   Mangrove trees have a tangle of roots which are often exposed above water, leading to the nickname â€Å"walking trees.† Where Are Mangrove Swamps? Mangrove trees grow in  intertidal  or estuarine areas. They are found in warmer areas between the latitudes of 32 degrees north and 38 degrees south, as they need to live in areas where the average annual temperature is above 66 degrees Fahrenheit. It is thought that mangroves were originally found in southeast Asia, but have been disbursed around the world and are now found  along the tropical and subtropical coasts of Africa, Australia, Asia, and North and South America.  In the U.S., mangroves are commonly found in Florida. Mangrove Adaptations The roots of mangrove plants are  adapted  to filter salt water, and their leaves can excrete salt, allowing them to survive where other land plants cannot. Leaves that fall off the trees provide food for inhabitants and breakdown to provide nutrients to the habitat.   Why Are Mangroves Important? Mangroves are an important habitat. These areas provide food, shelter and nursery areas for fish, birds, crustaceans and other marine life. They also provide a source of livelihood for many humans around the world, including wood for fuel, charcoal and timber and areas for fishing. Mangroves also form a buffer that defends coastlines from flooding and erosion. What Marine Life Are Found in Mangroves? Many types of marine and terrestrial life utilize mangroves. Animals inhabit the mangrove’s leafy canopy and waters underneath the mangrove’s root system and live in nearby tidal waters and mudflats. In the U.S., larger species found in mangroves include reptiles such as the American crocodile and American alligator; sea turtles including the hawksbill, Ridley, green and loggerhead; fish such as snapper, tarpon, jack, sheepshead, and red drum; crustaceans such as shrimp and crabs; and coastal and migratory birds such as pelicans, spoonbills and bald eagles. In addition, less-visible species such as insects and crustaceans live among the roots and branches of the mangrove plants. Threats to Mangroves: Natural threats to mangroves include hurricanes, root clogging from increased water turbidity, and damage from boring organisms and parasites.Human impacts on mangroves have been severe in some places, and include dredging, filling, diking, oil spills, and runoff of human waste and herbicides. Some coastal development results in total loss of habitat. Conservation of mangroves is important for the survival of mangrove species, humans and also for the survival of two other habitats – coral reefs and seagrass beds. References and Further Information: American Museum of Natural History. What Is a Mangrove? And How Does it Work?. Accessed June 30, 2015.Coulombe, D. A. 1984. The Seaside Naturalist. Simon Schuster. 246pp.Law, Beverly E. and Nancy P. Arny. â€Å"Mangroves-Florida’s Coastal Trees†. University of Florida Cooperative Extension Service. Retrieved online October 17, 2008 (as of August 2010, the document appears to no longer be online).

The Tradition Of A Healthcare Worker - 983 Words

As a healthcare worker it is important to understand and respect all religions. Workers should know about all the religions and the religion that their patents is apart of. So they don’t ever offend their patents. There are many religions that are in this world that are being followed now. Buddhism, Islam, and Roman Catholic are just three out of maybe 4,200 religions in the world. Just because there are so many religions doesn’t mean that there are not very many that follow. Buddhism was founded in the late 6th century B.C.E. by Siddhartha Gautama which they called the â€Å"Buddha†. There is so many days that are held throughout the year for this religion. Most of them are to celebrate the birthdays of Bodhisattvas in the Mahayana tradition or special dates on the Buddhist calendar. It s a religion of the eastern and central Asia based on teachings of Gautama Buddha. The dominant culture that was associated with buddhism was Asia. They don’t believe in any gods or god, they only believe in the Buddha or another name for it is the â€Å"enlightened one†. The earliest of buddhist writings was the tripitaka, which meant the three baskets. Referred to the way the text was recorded because it was in three collections and was composed orally but then was written down by the third century B.C.E. They did also believe about the four noble truths which is four central beliefs of containing the essence of the teachings. The truth of suffering (dukkha), the truth of the cause of sufferingShow MoreRelatedIndian Culture And Its Impact On Society1412 Words   |  6 Pages India is country known all over the world for its culture and tradition. It is a land with various cultures and traditions which are as vast as the subcontinent upon which they are located. This essay will focus on the Indian culture and highlight the different beliefs that Indians have on life processes. 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Halal Cosmetic Free Essays

Name: Abdullah Al-Shuraim ID: 0804461 Group: S3G7 Instructor: Brian Thompson Contents * Executive Summary:3 * Overview of non-food Halal product:11 * Overview of Avon Cosmetics Company:13 * Avon Products:15 * Some of Avon Products:16 * Potential Product Summary20 * Process for Halal Certification21 * The procedure to make it a Halal Product is:22 * The procedure of Halal Certificate:23 Changes or Improvements for Launching Halal Product24 * Define three different market segment for Kuwait market place25 * Mission amp; Vision and How might be affected by new Halal Product:28 * Providing the same quality of service to existing customers30 * Major Promotional Activities amp; RMOI:32 * One Year Budget and ROI:36 * Competitors:39 * Communicating the changes in the Current Operations with Introduction of Halal Product:41 * Recommendation:42 * References:43 Executive Summary: 1. Avon Overview: Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. We will write a custom essay sample on Halal Cosmetic or any similar topic only for you Order Now McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands. Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on China and Russia which means they are doing a good and successful business. 2. Recommendation of Halal Product in Kuwait market Launching Halal product in Kuwait will be a very successful idea because of many reasons. . Kuwait is an Islamic Market b. Kuwaitis always seeks for Halal product and they are loyal to this type of products c. Kuwait is a trendy market which means word of mouth might make the company one of the biggest company I Kuwait market and by launching Halal product that will be a good reason to make people in Kuwait talk about your products and that will help us to sell more, increase product awarene ss and get the market attention 3. Who are the three market segments? A. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| B. Psychographic: We will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. C. Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for. Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. 4. What changes and improvement to current organization with launching new Halal product A. Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. B. Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. C. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. D. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. E. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number r emails so we can inform them if we have any promotions or discounts. F. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. G. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase th e target market awareness. H. To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. 5. ROI and ROMI for new Halal product ROMI: Promotion Method| Promotion Budget| Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D| Return On Marketing Investment| 17,100 K. D| As we can see the table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. ROI: Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K. D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month. 6. Promotional Activities of New Halal product Main Promotional Activities: Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D| Trade Show| | | | | | | | | 2,000 K. D| Media | October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| One year Promotional Activities: 7. Who and How you will communicate the changes in the company When any company introduce new product there will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 1. Employees 2. Management 3. Board of Directors 4. Clients or customers if necessary How? 1. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 2. We have to give enough time for people to ask question and know more about the change 3. We have to clearly explain the Vision, Mission and the objectives of our company 4. Explain the reason of the change clearly and what that might benefit the company and the clients Overview of non-food Halal product: Halal has become a very famous word specially for food industry, Hala could extends non-food products such as personal care, cosmetic, pharmaceutical and other consumers goods. Halal is an Arabic word, meaning lawful, and is the Islamic dietary law that identifies food permitted for Muslims. Non-halal is also referred to in Arabic as Haram (meaning not permissible). Halal word comes from Al. Shareyah law or the religion law. Halal in general means that the food is clean, safe and good quality. In Islam everything is Halal except the harmful things and things that might harm. Also in Islam any food or drink comes in the middle area between halal and haram it’s called ‘Shobha’ and Muslims should avoid consuming Shobha foods and drinks until the label of the food or drink becomes clear. In Malaysia, the definition of halal food is provided by the Malaysian and they have standards of halal food such as storing, handling, ingredients and production. Why does halal products and food are so famous nowadays even in the non-Muslim countries? The answer is because Muslims are all over the world there are Muslims everywhere and they considered a large segment of target market and if we could produce a product that may attract all of the Muslims in one spot to my product that will be a very big success to any company and that what many companies tried to do and now it become a very successful business and Halal is recognized world-wide. Kuwait is an Islamic country and it follows the Quran and Shariyah law which means that non-halal products are not allowed in Kuwait. In order to import goods such as personal care, cosmetic, pharmaceutical and other consumer’s goods it should be halal according to the law in Kuwait and Shariyah law. Now cosmetics industry is getting bigger and they are making a very good business in all over the world. And also because people in all over the world have become a very specific about the cosmetics ingredients and caring more about what are they made of, we must come up with a very good solution that insure the customer a better cosmetics ingredients and could attract more consumers to the product and increase the market share and be more widely. Overview of Avon Cosmetics Company: Avon is a leading global company was founded in1886. Avon caters to the cosmetics demand of women across all over the world. Avon Company follows a certain marketing policy in over than 130 countries through million of Avon representatives. Avon has a unique line of cosmetics product. Most of these products include fashion jewelry, apparel, and beauty product. The well recognized brands launched by Avon are Avon color, anew, Advance techniques, skin-so-soft, Avon naturals, and mark the company has its presence in over 135 countries. It is the faster growing market in china and Russia. Almost all the products are sold to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipstick, only to name few. Avon is one of the best cosmetics company in the world with over $6 billion in annual revenue. When the company began it began as the California Perfume Company. The founder of Avon cosmetics Company is Mr. David McConnell. He discovers that people were buying his books because he was giving them a rose oil perfumes. In 1939, Avon was renamed after a river that runs through he English midlands. Avon produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry, clothing, cosmetics and toys. Now Avon products are sold in over 135 countries all over the world. The main target for Avon is women, but even though now they are manufacturing product for children. Although Avon products are sold in shops and retails outlets, but many of them are also sold by being marketed as door to door through â€Å"Avon Ladies† or Avon Representatives. The company chairman and CEO is Andrea Jung, who was promoted to this position in 1999. Avon Strength and weaknesses: * Strength: * It gains a huge profit every year That tells us that Avon is a very successful company and there are many demands on its product * Avon is one of the best names in Cosmetics Industry. Avon is the fastest growing market in China and Russia and that tells us that Avon is one of the best names in Cosmetics Industry. * Avon company has a very successful history Avon was founded in 1886 and they’re still doing business which means they have a very great history and that what makes them still doing business. Avon Cosmetics are high quality cosmetics with a possible price Avon has a big responsibility towards the clients because Avon promised that they will provide the best cosmetics with a very high quality and that consider as a strength and also what makes it better that the price is not expensive. * Avon has a very good reputation in the market. Avon is a well-known company world-wide and it’s a very famous company as we mentioned before its revenue reaches $6billions annually. * Weaknesses: * Avon Fake Product Many companies are selling fake product and pretending that they represent Avon * Internal Operating problems: There was many compliant about Avon because of the Internal operating problems such as order were taken, but not filled, packaging wasn’t enough also the internet wasn’t used as a marketing and selling tool since Andrea Jung changes all the problems and fixed them, however there are few things must be fix ed. * Old Product: Even though Avon are developing new products every year, but there are still product that Avon produce and no one want to buy them and there are some studies that tells us that these old product are causing a loss in the profit because of the wasted money that are spent on the marketing, packaging and buying the supplies . Few Product Variety: As we can see most of the companies that comes to the industry after Avon such as Unilever, and Procter are offering a variety of product, while Avon has a focused product line and they are over focusing on it. Avon Products: Avon cosmetics are famous and they have achieved the bestseller in many countries over the world. Avon products are available in many countries and in many shops in more 130 countries all over the world. The ingredients that Avon uses in their product are high quality ingredients and also they have committed to provide Avon clients the best product in the market. Avon believes that all the women in the world deserve the best quality and the best cosmetics product and that what Avon is looking for. Since Avon is a women company as they name their self we believe that their product are meant to be for women and their product is exactly what women all over the world is looking for. Avon has many products and many products line, they have lips, eyes, nail and face cosmetics and also they have beauty tools and beauty gift sets. However, Avon has many brands of their product such as, Anew Beauty, Avon Color, Extra Lasting, Healthy Makeup, Ideal Shade, Jillian Dempsey, Nail Expert, Perfect Wear and Smooth Minerals. What makes Avon a very special cosmetics company is that Avon has many healthy product and they are also care about the health so Avon is a part of Breast Cancer Crusade and also Avon is against the domestic violence. The people who sells Avon products or Avon representatives are trained very well to know all the ingredients of each product that Avon sells and they have a good products knowledge, so when a customer ask any question or need a recommendations Avon representatives will be more than happy to help him and guide him to the best cosmetics on the planet. Some of Avon Products: The Product Name| Price| Description| Ingredients| Colors| Picture| ANEW Age-Transforming Compact Makeup| $15. 00| With 4D Wrinkles Reverse Technology. Skin looks younger, even after you take makeup off. Minimizes fine lines, wrinkles and age spots. Water-based for ultra-fresh feel. Natural radiant finish. Medium coverage. | WATER COCOS NUCIFERA (COCONUT) FRUIT JUICE OLEA EUROPAEA (OLIVE) LEAF FRUIT EXTRACT BENZYL ALCOHOL NYLON-12 DIMETHICONOL GLUCOSAMINE HCL ALUMINUM DIMYRISTATE TITANIUM DIOXIDE/CI 77891 MICA/CI 77019 IRON OXIDES| | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Concealer| $8. 00| Radiant color makes your entire look come alive. Healthy Makeup is infused with skin-loving nutrients. | WATER/EAU CYCLOPENTASILOXANE TRIOXAUNDECANEDIOIC ACID PHENYL TRIMETHICONE DIMETHICONE GLYCERIN SODIUM CHLORIDE SORBITAN SESQUIOLEATE ETHYLHEXYL METHOXYCINNAMATE GLYCERYL BEHENATE PEG/PPG-18/18 DIMETHICONE DISTEARDIMONIUM HECTORITE OLEA EUROPAEA (OLIVE) LEAF EXTRACT PYRUS MALUS (APPLE) ROOT EXTRACT PUNICA GRANATUM FRUIT JUICE | | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lip Conditioner| $3. 0| Healthy makeup The essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through and your true beauty come alive. To your skin’s health and radiant beauty Jillian Dempsey, Avon Global Creative Color Director amp; Hollywood Makeup Artist| Active IngredientOctinoxate 7. 5% Other Ingredient: DIISOSTEARYL FUMARATE BARIUM SULFATE SQUALANE POLYBUTENE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM PUNICA GRANATUM FRUIT JUICE GLYCINE SOJA (SOYBEAN) OIL OLEA EUROPAEA (OLIVE) LEAF EXTRACT ALOE BARBADENSIS LEAF EXTRACT RETINOL COLLAGEN | | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lipstick| $9. 00| Healthy makeup†¦the essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through†¦and your true beauty come alive. | Active Ingredient: OCTINOXATE 7. 5% Other Ingredients: DIISOSTEARYL FUMARATE SQUALANE POLYBUTENE BARIUM SULFATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM | | | The Product Name| Price| Description| Ingredients| Colors| Picture| AVON PRO Color and Gloss Lip Duo| $10. 00| Luscious shine wrapped in rich color. Lipstick on the outside, lip gloss on the inside. Wear each alone or both together†¦3 looks in one! Multi-dimensional color and shine. Lips look and feel moisturized. Lipstick, . 07 oz. net wt. Lip Gloss| LIPSTICK: RICINUS COMMUNIS (CASTOR) SEED OIL POLYGLYCERYL-2 DIISOSTEARATE SQUALANE GLYCERYL TRIACETYL HYDROXYSTEARATE MYRISTYL LACTATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE LIPGLOSS: DIISOSTEARYL FUMARATE TRIISOSTEARYL TRILINOLEATE TRIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER SUCROSE ACETATE ISOBUTYRATE VP/HEXADECENE COPOLYMER BIS-STEARYL CAPRYLYL GLYCOL | | | Potential Product Summary After studying the market in Kuwait and studied the product of Avon we decided that the products we want to bring to Kuwait are lipsticks and lip treatment products. This type of product has a very big demand in the world especially in the Middle East. A study in 1937 survey revealed that over 50% of teenage girls fought with their parents over lipstick. This means that lipsticks have been a very good product for the companies to sell since lipsticks has a strong demand in all over the world. Even in Kuwait, after we studied the market in Kuwait we found that most of the women and girls buy lipstick and they prefer to buy lipstick more than buying any other cosmetics. During the Islamic Golden Age the notable Arab Andalusian cosmetologist Abu al-Qasim al-Zahrawi invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif. That shows us the importance of the rouge and lipsticks in the Arabian Culture. Also after studying the market in Kuwait and the demand of the lipsticks we found that the ages who uses lipstick are from 13-35 years old which means a bigger target market for us and this is a very good number and if we succeeded in getting 20% of the market interesting in our product we will be making a very good sales and making a good number of revenue. Also one of the reasons why did we choose lipsticks is that lipsticks are used everyday not like other cosmetics and make up which are used in a special occasion and that increases the demand of lipsticks in the country pecially in Kuwait because most of the girls and women here they don’t get out of the house unless they have some make up on which shows you the importance of the makeup and cosmetics in Kuwait Market. The last reason why we choose lipsticks and lips treatment product is that Avon Company has many types of lipsticks and many varieties of lipsticks. That’s an advantage for us because we will bring man y types of lipsticks so we can satisfy all the needs and wants of the customers who wants lipsticks and we can offer them more than one type. Also we will be bringing eyes products such as eye liner, mascara and eye shadow. These products also have a strong demand in Kuwait market and the eye product is as much important as the lips products. That’s not all, we will also bring some make up special product such as foundation which is so important in Kuwait market since the women use it a lot for wedding and other occasions and also blush because it’s also used in the same occasions and even more. In Kuwait Kuwaitis care about perfumes and fragrances so much and I believe that bringing this product to Kuwait market will be the best choice as a beginning. After we launch these products we will be launching more products such as bath and body product, skin care products and hair care products. Process for Halal Certification Even though there is a long hard procedure to follow in terms to certificate your product as a halal product, but it worth it. First of all since we are going to sell our product in Kuwait and Kuwait is an Islamic country we have to sell a halal product and we can’t sell anything that hasâ€Å"haram† ingredients. Also to have a halal product, this will improve the brand image in the market and internationally. Also Halal certificate will help us exploring the cross border trade opportunities and it could obtain us the advantage to be better than our competitors and have a competitor advantage. Halal certificate also will help us attracting more customers not only in Kuwait, but internationally also and Halal insignia is a trustworthy and autonomous and dependable. The procedure to make it a Halal Product is: First of all no food served inside the factory to make sure that the factory is always clean. Second, only Halal Ingredient should be in the product and there are no â€Å"Haram† ingredients in it. To make the product Halal it should be: * Free from Alcohol or wine for food. * If it’s not food the alcohol content in the finished product must be less than 0. 5%, but it is better to keep it less than 0. 01%. * Free from filth * Free from animal part, except what has been approved as â€Å"Halal†. * Free from animal fat such as, enzyme, emulsifier and other fats except what is â€Å"Halal†. * Free from pork or dog This table shows the Halal and Haram ingredients and also it shows â€Å"Mashbooh† ingredients which mean it is not clear yet if it’s Halal or Haram, but it would be better if we did not use it. Ingredient| Status| Ingredient| Status| Alcohol| Haram| Hydrolysed Animal Protein| Mashbooh| Ammonium Chloride | Halal| Lard| Haram| Animal Fat | Haram| Leavenings| Halal| Animal Shortening | Haram| Lecithin (commercial) | Halal| Ascorbic Acid | Halal| Malt| Halal| Bacon (Pork) | Haram| Molasses| Halal| BHT| Halal| Monoglycerides| Mashbooh| Cholesterol| Mashbooh| Oxalic Acid | Halal| Collagen (Pork)| Haram| Partially Hydrogenated Vegetable Oil | Halal| Dextrin / Dextrose | Halal| Pepsin| Mashbooh| Dicalcium Phosphate | Halal| Phospholipid| Mashbooh| Diglyceride| Mashbooh| Phosphoric Acid | Halal| Diglyceride (Plant) | Halal| Pork| Haram| Enzyme| Mashbooh| Potassium Bromade| Halal| Ergocalciferol| Halal| Potassium Citrate | Mashbooh| Ethoxylated Mono/ Di Glyceride | Mashbooh| Propionic Acid | Halal| Fatty Acid | Mashbooh| Renin / Rennet | Mashbooh| Fungal Protease Enzyme | Halal| Shortening| Mashbooh| Gelatin / Kosher Gelatin | Haram| Soya Protein | Halal| The above is a list of some of the known ingredients only. Source : Islamic Food and Nutrition Council of America| The procedure of Halal Certificate: First we have to fill the application forms and supporting documents includes a detailed of the company’s profile and the local authority’s license, also we have to inform them with all the ingredients that in the product, the address of the manufacture and the name or the suppliers of the ingredients name and address. Also the original status of ingredients, packaging materials, manufactures process and procedures. Second, we have to pay full payment of the certification fees before the inspection and we have to succeed in the physical site inspection includes inspection of storage, ingredients, production, general hygiene and quality control. Third, a report will be sent to the evaluation committee and recommendation and then the report will be tabled and evaluated by a committee for issuing Halal Certificate. Then they will give us a validity period of the certificate is only for two years. Then it will be carried out the Halal conformity through inspection, constant monitoring by surprise visit or calling the companies involved. Changes or Improvements for Launching Halal Product Because Kuwait market is an Islamic Market and they follow the rules of â€Å"Alshariyah† that means they usually eat, drink, wear and buy Halal products and the demand on Halal product is huge. Also on the other hand the demand in Kuwait market for the cosmetics is also huge and strong as in Kuwait cosmetics is used every day and its one of the important priority for women and teenagers in Kuwait. If we could take a product with a high demand on it such as cosmetics and turn it to Halal cosmetics and also introduce it in an Islamic market such as Kuwait market, you will be doing an excellent business. If we see the demand and supply we will find that the demand of Kuwait market is cosmetics product and they are also demanding Halal product, but unfortunately they didn’t have the opportunity to find Halal cosmetics. Now we will be supplying their demand by offering them Halal cosmetics and if we just monitor the marketing mix well we will be doing a very good business in this market. Every business has its own special marketing plan and strategy to attract the customer and to grab their attention. Every company has its own way how to make the product and all of the marketing mix works with each other in terms to be successful company and to make more sales and profit. There is one important thing that not many of us might be aware of it, which is there might be some changes required to be successful in that market and as we know not all the markets are the same and any strategy that works in a certain place or market might not work in another place. For example when Cheetos Company for cheese curl wanted to expand in China they did not study the market well and after introducing the product in china they was shocked with the big failure they have faced. The reason why Cheetos Company failed in this market is because they didn’t do some changes. In China cheese curl is not famous and even though when they tried it they didn’t like it. After Cheetos company realized the problem they have done a research to find what are the best flavor for China market and they find that Strawberry, blueberry and BBQ flavored are the best to suit this market and when they changed the flavor they succeeded in this market. For our business we also will make some changes since we studied the market well and we think these changes will attract more customers to our business and make it a successful business. 1. Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. 2. Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. 3. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. 4. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. 5. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number or emails so we can inform them if we have any promotions or discounts. 6. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. 7. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. 8. To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. Define three different market segment for Kuwait market place Before we complete our study we should divide the customers into different categories, so we can know what are the expected demands are and so we can meet need or want of these customers. Since satisfying all the customers is almost impossible, so we have to divide the customers into different groups and after dividing them we have to select a part and try to meet the need and want of this part. Now how can we divide the market or split it? We can group the customers based on 3 main groups 1. Geographic 2. Demographic 3. Psychographic 4. Behavioral Now I will discuss three of the segments and I will rank them based on their viability and likely contribution to the business. 1. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| We choose the age of 18-30 because from 18- 25 are likely to buy most of our products and because most of them are in Colleges and universities they will use it more. And from 25-30 are likely to go for weddings and in Kuwait they must have makeup on them when they are going to wedding and that why we will be focusing on this age group. Cosmetics are used by females and also Avon Company is a women company so we will be focusing on women and tries to satisfy their needs and wants. The income should be above 500 K. D because women who have an income which is below 500 K. D will not be able to buy from Avon because they will have a more important priority to do with their salaries and they will prefer to buy from other shops that cheaper than Avon. 2. Psychographic: We will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. . Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for. Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. Which segments are likely to purchase our product? Now if we want to see which segment is more likely to buy my product and ranking them from one to three, Number one will be Demographic segment because they are likely to buy my products since the religion is included and Halal product means that this product is the best product for Muslims and also because they are women and the age of 18-30 is the best age to buy from us. Second, Psychographic women who are interested in family gathering and social meeting and gathering are likely to buy our product more than the others because they use the makeup more than others and those whom we want to attract and they will be likely to buy our product because we can offer them special discount and promotions if they visited us more and more. The last one is Behavioral because women who uses the cosmetics based on usage rate and brand loyalty won’t buy our product so much because cosmetics products isn’t used for one day, it’s used for a period of time and we want women who use more so they will buy more and this is the reason why behavioral segment comes in the last place. After segmenting the market, now we can say that our best customer is a Muslim women between 18-26 years old who is interested in social activities and meeting and also interested in family gathering with an income above 500 K. D and she thinks that Halal cosmetics are better than regular cosmetics because they don’t have Haram ingredients and it is been produced and manufacture in a better way. Mission amp; Vision and How might be affected by new Halal Product: Avon Vision: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally. Avon’s Mission: The Global Beauty Leader Avon Company will build a unique portfolio of beauty and related brands, striving to surpass their competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company. The Women’s Choice for Buying Avon Company will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller Avon Company will expand their presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to Work Avon Company will be known for their leadership edge, including their passion for high standards, their respect for diversity, and their commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women’s Foundation Avon Company will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment. The Most Admired Company Avon Company will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success. When Avon Company introduced the Halal cosmetics many things were changed in the Vision and the Mission of the company. This step has given the company an opportunity to prove that Avon Company is a real Women Company and they care about women. By introducing Halal product they have attract more customers to their brand name. Every company has its own Vision and Mission and now we will see what did the Halal cosmetics change in the Vision and the Mission? Halal cosmetics have changed the company to be a better company that cares about all the religions and try to have the best ingredients and satisfy the women needs globally. By providing Halal cosmetics Avon proved what they have promised when they said they wanted â€Å"To be the Company that best understands and satisfies the product, service and self-fulfillment needs of women— globally. Halal products have worked in make the Avon Company image better and trustworthy and also it helps the company with their mission such as being the most admired company and also by introducing Halal product to the company they’re achieving their mission to be the largest women’s foundation and the women choice of buying and to be the global beauty leader. Providing the same quality of service to existing customers Customer service is a very impor tant part that we have to focus on because customer service is in every purchase the customer does. We all have stories with bad customer service and good customer service and we used to share it with others. We know that word of mouth could be the reason why customers always come back for your store or company or it could be a reason of loosing many customers by treating them poorly. Warren Buffett said: â€Å"It takes 20 years to build a reputation and five minutes to ruin it. To be honest with the customers is the best way to ensure a good customer service. Being honest with the customers and communicating with the customers when there is any mistake that happens ensures you that the mistake will never happen again and this is an advantage of being honest. There are few steps if we follow them we will continue to provide continued quality of service. 1. Response quickly When something goes wrong we have to quickly call the customer and explain him what happened and explain him our company’s mistake. If We have to communicate with a large number of customers, then we have to send them an email explaining them what’s the company’s mistake and we will send them an email because it’s faster if we are communicating with a large number of customers. 2. Set a Realistic Expectation If we promised the customers something that didn’t delivered as we promised, the customers will feel disappointed and we will lose their trust in our words and promises, so we must do what we have committed to do even if it takes some arm wrestling with other departments who want to launch a product to the market before its been ready. . Respect The customers are so important to any company, without them we will not have any company, so all of our staff should love the customers even though there are some customers who will push the limits, but with the philosophy of respecting our customer and appreciating him we will get the customers satisfaction and we will be providing good cu stomer service. From Gandhi, â€Å"We must become the change we want to see in the world. † How could we know if the customers are satisfied with our customer service or no? We have many ways to see if the customers are satisfied or no. First, after purchasing we can ask them to do a survey for us and also by doing an annual survey is a good way to ask. Also a follow up calls from the call center department will be a good idea. Measuring our services is an important thing to do because it gives us the opportunity to improve our company performance or even to save our company of losing. We will do some steps to know if customers are satisfied or no. How can we keep the customer satisfied? We can keep the customer happy and satisfied by following also several rules. If we follow these rules we will be able to satisfy the customers and ensure that they are happy with our services. 1. Service level: For the call center the first call is just like the first impression for the customer. The customers will know if the service is good or bad from the first call. Also for the shipment and delivery we must give a very good impression for the customer from the first day. 2. Response time: The response time is a very important tool we should use to ensure that our customers are satisfied and what we mean by response time is that when any customer has a question we should answer him as soon as possible. This will help us to keep the customers satisfied. 3. Give the customer his time: Some of the companies tell their agents to keep the calls short, but this is not helping the company because this might send a wrong message to the customer, so we will be giving the customer plenty of time to feel free to ask about anything he want and also our agent will give the customers a full detailed answers. After doing all these steps we will be sure that we are provide the same quality of service to existing customers with the introduction of the new Halal product. Major Promotional Activities amp; RMOI: This table shows our promotion major activities and also it shows which promotion we will use in each month before launching the product and after launching the product. We have choose three main promotions activities section and under each of them we have choose a certain promotions ways that we thinks it best deliver our message to our target market. | October| November| December| January| February| March| April| May| Events amp; Exhibitions| | | | | | | | | Media| | | | | | | | | Internet| | | | | | | | | We will be launching the product in December 2012. In October and November these two months are pre launch months and we will be doing some exhibitions and advertisement on these two months to create product awareness before launching it. When we launch the product we want to reach the highest number of target market so we will be using the three major promotions to reach our target market on December. Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D| Trade Show| | | | | | | | | 2,000 K. D| For the Event we will be using this promotion in October before launching the product, December when we launch the product, January, March and May. We will be using two types of Events promotions. The first one is Exhibition in malls such as Avenues, Marina Mall and Al Fanar Mall. The second one is the Trade show where there are some exhibitions for cosmetics brand where many cosmetics brand rent a booth and promote their product. This table will show you what Event promotions we will use and when. Media October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| For the Media Promotions we will be using 4 types of media. The first thing we will be printing some Catalogs of our product and a brief description of our company and what are the Halal Products. The second thing we will be doing s ome advertisement in some Magazine that targeted the women such as Laki Magazine, Al-Mara’a Magazine and Sayedati Magazine. Also Radio is a good way to advertise for such a product, we will be doing some commercial advertisements in Marina FM because there is a study that said 78% of the channel listeners are females and that was said during one of the programs in Marina FM. Also flyers will be printed and we will be publishing them in some salons and Malls. Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| For the Internet Promotions we will be using two methods. First we will be using Social Networks such as Facebook, Twitter, MySpace and YouTube. We choose this method because nowadays many people are being a part in the social networks websites and in Kuwait it has been a very attractive way to reach your target market. Also some of the social networks could offer you to advertise just for your target market. For example, if your target market is female age from 18 to 30 and their interests are Cosmetics, The social network can advertise your promotion just for the target you choose. The second method we will be using is Blogs since now many people are interested in blogs and they can share their opinion and get new ideas. This method might be used to educate our target market about Halal Product and also we might use it to tell more about our products and company. This is table shows our promotional budget for 8 month before and after launching the product and also we have mention the expected ROMI for these 8 months. Promotion Method| Promotion Budget| Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D| Return On Marketing Investment| 17,100 K. D| As we can see the last table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. One Year Budget and ROI: This table shows which promotions we are going to use for a period of 14 months include the two months of the pre launch period. This table shows in details which promotion we are going to use and when also it shows how much each promotion cost. Promotion Method| Promotion Budget For one year + Pre launch 2 months | Events Promotions| 7,000 K. D| Media Promotions| 3,800 K. D| Internet Promotions | 1,400 K. D| Educational Promotions| 1,500 K. D| Total| 13,700 K. D| Return On Marketing Investment| 27,400 K. D| This table shows the promotional budget for a period of 14 months including the 2 months before launching the product. As we mentioned before in the report we always assume that our return on investment will be the double because we usually set a plan to get 2 K. D for every 1 K. D we invest in promotions and marketing. Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K. D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month. Competitors: MAC: MAC Company is one of the best names in the cosmetics industry. MAC Company was founded in 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. The MAC is a short cut of Make-up Art Cosmetics, but its known world-wide as MAC. Frank Angelo was a beauty salon owner and he come up with a makeup line that would be well with photography. The two owners use to cook the cosmetics in their own kitchen and most of their clients were artist, models, photographer. Strength: * Strong Brand Name * Brand Loyalty * Many Branches in Kuwait Weaknesses: * Uncomfortable products * Potential skin irritants products * No anti-blemish products * Poor customer service * Not many Advertisement L’Oreal: L’Oreal is the world largest cosmetics and Beauty Company. It was founded in 1909 by the French chemist Eugene Schuller in France. L’Oreal has a variety of products such as hair color, skin care, sun protection, makeup, perfumes and hair care. L’Oreal reached the top 100 Brand in the industry which means it is one of the leading cosmetics company in the cosmetics industry. Strength: Many distribution channels sells their products in Kuwait, but they don’t have a store here * Many Advertisement * Many varieties of products line * Many products for men * Their product almost in every super market in Kuwait Weaknesses: * No experts in Makeup and no makeup artist * No store for L’Oreal they only supply other stores with their products * They are focusing on hair product and less focusing in cosmetics Threats: There are few threats that our company is facing from MAC and L’Oreal. 1. They have a good customer base Customers prefer to try something have been in the market for long time then trying new thing specially for cosmetics products so it might be hard for us to attract and get customers interested in our product 2. They might do promotions or discounts on the time we launch our product * They may fail our product launching because they might do discounts or huge promotions on the same time we launch our product in and that could distract the customers for noticing our products 3. They might introduce Halal Product Our competitive advantage is that we have Halal products, if they produce Halal products and launch it in Kuwait most of the customers will buy from them since they are well-known and have a big customer’s base. Communicating the changes in the Current Operations with Introduction of Halal Product: When any company introduce new product the re will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 5. Employees 6. Management 7. Board of Directors 8. Clients or customers if necessary How? 5. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 6. We have to give enough time for people to ask question and know more about the change 7. We have to clearly explain the Vision, Mission and the objectives of our company 8. Explain the reason of the change clearly and what that might benefit the company and the clients If we follow these 4 steps, we will be able to make a very good communication and all the people who works in the company will know why we are changing and how we will change and when also, so they will be on track with any step the company does and they will help to make the introduction of Halal product more successful. Recommendation: Avon Company is a very successful company in the cosmetics industry and it has a very long history in the industry. Avon products are in more than 130 countries and that show us how big and successful the company is. I believe that Avon Company will make a huge success in Kuwait and even in the Middle East because Avon has the perfect products that satisfy the needs of Kuwait market the Middle East market. The Vision of Avon is to be the company that satisfies the needs of the women internationally and globally and by introducing Halal product they are proving to the people that Avon is the Number 1 Company that understands the women need and try to provide the products that satisfy that need. The introduction of Halal Product will make a big change in the marker. Kuwait market is small and Kuwait community is also small and a word of mouth in Kuwait is doing a great job for the companies and organizations. By introducing Halal Product we will get the Kuwait market attention and many people will be talking about it and we will have very good product awareness by word of mouth and we will make a big success in this market since it’s an Islamic market and they are trendy people who like to try new things. References: http://en. wikipedia. rg/wiki/Halal http://www. npros. com/dir/avon/ http://www. avoncompany. com/aboutavon/index. html http://licence2halal. com/our-services/ http://www. malaysiahalalfoods. com/ingredients. html http://www. halaljournal. com/article/194/jakim-halal-certification-details http://www. scribd. com/doc/26155318/New-Product-Development-Strategy http://managementhelp. org/fp_progs/mkt_mod/market. htm http://managementhelp. org/fp_progs/mkt_mod /mrk_nlyz. htm http://www. netmba. com/marketing/market/segmentation/ http://samehar. wordpress. com/2006/05/29/a223/ How to cite Halal Cosmetic, Papers

Btec Business Level 3 Unit 2 Business Resources free essay sample

Team working: The employees at Thorpe Park will need to be able work well in teams so that they can help other employees with work that they are doing and also to help make important group decisions. This will help the customers as all the employees will be working together so will serve them quicker and more efficiently. This will also save waiting time for the customers. Knowledge of products or services: It is important that the employees are familiar with the products and services that Thorpe Park offer as they need to know the area they are working in and the business they are working for. It will also be easy for them if they are working in a familiar environment around familiar products and services. This will help the customers as the staff serving them will be familiar with the products and services so they will be served quickly and easily. We will write a custom essay sample on Btec Business Level 3 Unit 2 Business Resources or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Experience in a similar role: Thorpe Park will look for people with previous experience in a similar role because they know they will be more skilled in that job and will be confident that they know what the job involves. It will also help the employee as they know how to work in a similar environment. This will help the customers as the staff will be highly skilled and experienced in their role so will know exactly what they are doing when helping customers. Listening skills: Employees will need good listening skills so that they can easily deal with any problems customers have. They will also need them when they are given instructions on what to do from managers and when working with other employees. Customers will benefit from this as the staff will be able to listen to them properly and help them with any problems or answer any questions they have. Verbal skills: Thorpe Park will need employees to have good verbal skills to be able to talk to customers and be able to give them advice and information on the rides. They should also be able to talk well to managers when giving ideas and to other employees when working together. This will benefit the customers as the staff will be able to communicate well with them if they need to. Effectiveness in meeting team targets: Employees need to be effective in meeting team targets so they keep on top of all of the work they have to do and also so the decisions they have to make as a business are made smoothly. This will also increase their reputation if all decisions are made more effectively and quicker so could increase the number of regular customers for the business. This will also mean that the staff will be able to help customer quickly and efficiently. Ability to observe and raise professional standards: It is important to observe and raise professional standards of the business so that their reputation increases and they will get more regular customers. It is also important that professional standards are observed and raised so that the business will be doing much better. Retention This is keeping employees in their job for as long as possible to benefit from their skills and experience. Why retain staff Retaining staff is essential to the long term health and success of a business. Retaining the best employees will ensure: customer satisfaction, product sales, satisfied co-workers, effective planning and imbedded organisational knowledge and learning. Ways Thorpe Park use to retain their staff include discounts on hotels and attractions, recognition awards (like employee of the month) ,free passes to all attractions across the world, discounts on high street leisure and retail, eye tests for computer/electronic users. Summary Overall, the employability skills are very important to Thorpe Park because that is one of the things they look at when recruiting staff and the people that have more of them will be prioritised. They are also helpful as quite a few of them come in daily use when working at Thorpe Park (such as, Team Working, Listening and Verbal skills). If their staff have good employability skills, it will mean that the business will succeed and the needs of the customers will be met. However, these employability skills will not necessarily keep the staff in their job alone; Thorpe Park will have to offer them incentives such as discounts and offers to attractions, hotels and retail products, a pay rise and recognition awards like employee of the month. This will help to keep staff at Thorpe Park so that they can benefit from the experienced staff and save costs on recruiting new staff.

Financial Ratios and Division Managers free essay sample

The front desk receptionist routinely takes an extra 20 minutes of lunch to run personal errands. Agency Problem: she took an extra 20 minutes to do her personal errands instead of working, which she puts her own self interests before the best interests of the company. Occurred cost: the salary that the company pays to her. The solution would depend on the boss on her work performance in the past. If she has an important personal errand to do during that time, then boss might need to talk to her and explain the solution for her. This problem can be final dealt by clocking-in and clocking-out even time for lunch hours. B) Division managers are padding cost estimates so as to show short-term efficiency gains when the costs come in lower than the estimates. Agency Problem: Division managers use their authority to mislead information and a problem exists when management and stockholders have conflicting ideas on how the company should be run in short-term. We will write a custom essay sample on Financial Ratios and Division Managers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It will mess up the management in order to plan costs. Also it might ruin the number balance sheets and which could affect future gains. This might mean that the division managers who wish to engage in capital expenditures can now secure a short-term benefit from lower estimates. Occurred cost: The solution is management should monitor division managers performance and might give managers the performance shares which result in meeting the stated performance goals. These goals must be more efficient and accurate in order for management to plan goal to generate profit. Agency cost: By reducing and by providing appropriate incentives to align the interests to division managers. C) The firm’s chief executive officer has secret talks with a competitor about the possibility of a merger in which he would become the CEO of the combined firms. Agency Problem: The chief executive officer risks negative behavior because of dealing with the competition and did not involve his company’s best interests. He is putting his needs of planning a secret merger with his competition, which most likely can result potential profit for him, and possibly his company, if the merger is a positive one. Since he knows that his merger will occur (due to the fact of his direct â€Å"under the table† dealings with his competition), he can then go forward openly with his own company to promote the merger. Occurred cost: The CEO should know himself and the risks of CEO overconfidence. His behavior results in exactly this type of good faith mismanagement of the business. It is very important that the company should continue improving both legal and non-legal mechanisms that remedy conflict-of-interest problems by guarding against looting, fraud, and other forms of corporate corruption and disloyalty and by incentivizing managers to maximize shareholder value. The added challenge for corporate governance is to move beyond managerial motives to account more for human psychology and how managers actually behave and make business decisions when they are well-intentioned. D) A branch manager lay off experienced fulltime employees and staffs customer service positions with part-time or temporary workers to lower employment costs and raise this year’s branch profit. The manager’s bonus is based on profitability. Agency Problem: the branch manager created the personal goal to get more bonuses which depends on profitability and did not look into the company’s performance. Occurred cost: the management should be able to see that profitability does not come from sales. The cross section analysis helps the analyst to find out as to how a particular firm has performed in relation to its competitors. Time-Series analysis evaluates performance overtime by comparing current to the past performance. To look at significant year-to-year changes may be symptomatic of a major problem. Time series analysis helps to the firm to assess whether the firm is approaching the long-term goals or not. The Time series analysis looks for (1) important trends in financial performance (2) shift in trend over the years (3) significant deviation if any from the other set of data. So, I will compare the actual year 2007, 2008 and 2009. Liquidity by look at the current ratio and quick ratio that evaluating the speed with which certain accounts are converted into cash and its look at the ability of a company to meet its short-term obligations. As actual year 2009 the current ratio (2. 48) and quick ratio (1. 35) higher than the industry average and the higher is the better for company. If we look at the balance sheet we will see that the current asset and the current liability is decreased which is the big decreased from accounts payable. This shows that Marin Manufacturing Company have enough quick assets to pay off all current liabilities. Activity It shows relationship between the sales the assets. By evaluate inventory turnover, average collection period, and total asset turnover. As the inventory turnover of the Marin Manufacturing Company is less the industry average which I recommends that the company should manage inventory more efficiently. The average collection period is higher than both industry average and the past year which the manager should emphasis on the collection to decrease this number. It means that they have to change their policy of lending business for more efficiency of debt collection. The total asset turnover for the actual year is 1. 6 which more then the past year but it still less than the industry average. So, the company needs to increase sakes to meet the industry average. Debt can analyze by debt ratio and time interest earned ratio. The debt ratio of actual year 2009 is higher than the industry average it continue increasing since year 2007-2008. Its means that the company has high leveraged and might borrows more money in the year 2008. Also the higher debt ratio means higher risk for lenders and investors. For the time interest ratio which decrease from year 2008 at 1. 9 to be 1. 6 in year 2009 and lower than industry average it means the company might facing the risk that cash flows from operations will be insufficient to cover interest and principal payment. Profitability by evaluate gross profit margin, net profit margin, ROA and ROE. Gross Profit Margin is measuring how much amount is left to meet other expenses earn net profit which actual 2009 is at 27% that higher than the industry average (26%). Its mean that the company has high ability to sell goods at intended selling price. At 0. 65 % of net profit margin that decrease from 1. 1 % in 2007 to 1. 0% in year 2008 and less than industry average (1. 2%) that create low safety to the company. The higher risk that a decline in sales will erase profits and might result in net loss. The ROA and ROE both in year 2009 are decreasing to be less than the industry average and decresing from the past year. This show that the managerment is not managing asset effeicincy or assets are not being utilized effectively and lower ROE might caused by high debt. It seem like when this company are not very attractive for invertor if they looking at return on stockholders investment which is decreasing to be lower than industry averange. Market can analyze from P/E ratio and M/B ratio. For P/E in year 2009 is 34. 4 compare with the industry average at 43. 4 which lower and if compare to the past year it lower than year 2008. It means that investors are not perceive good growth potential of Marin Manufacturing Company.

Nursing School Admission Essay

Nursing School Admission Essay Nursing School Admission Essay Nursing School Admission Essay: A Plan for Your Writing If you want to write a nursing school admission essay which will bring you to admission itself, you have to mention some of the required points while your nursing school application essay writing. This article is going to explain you what kind of the information you have to mention and what you have to write in your nursing school admission essay in order the admission committee to admit you. Use our nursing school admission essay plan in your writing and you re doomed to success. Tips On Writing Nursing School Admission Essay Convince the admission committee that you really want to be admitted and explain why you are worth of being admitted in this very nursing school. Write about your strengths; emphasize some of the traits of your personality, which differ you from all the other applicants. Mention your relations with your friends; write how they would describe you if they were asked to do it. Speak about your favorite activity and how it influences your every day life. Whether it helps you to become more disciplined or maybe t helps you to solve some of the problems you have. Describe your favourite book or movie and tell how it changes your personality and your outlook. Mention some moment of epiphany, which you have once experienced, consider what you have learned thanks to this very moment. Write about your experience if there is such in the field of medicine in whole and in the field of nursing in particular. Speak about your major success and failure in your life. Tell which traits of character have helped you to succeed in something and which conclusion you have made after you experienced some failure. Tell whether you had some difficult times in your life and what they taught you. Mention your plans for future, how you imagine your future life, which person you want to be near with, which career you want to make and how your nursing degree will help you to make your dreams come true. Give a strong reason for why you have chosen this very school to admit and not the other one. Read also:http://.com/blog/college-admission-essay-writing We Can Help You With Writing A Successful Admission Essay We hope this very nursing school admission essay plan will help you a lot while writing. Do not forget to mention all of the points we have enumerated for you in order your nursing school admission essay to be competitive and successful one. Interesting topics: Critical Success Factor Analysis Concept Essay Essay Assignment Analysis Case Studies How to Write a Research Paper

Apple Business Strategy Research Paper Example | Topics and Well Written Essays - 3000 words

Apple Business Strategy - Research Paper Example There is another necessary manner that Apple sets itself aside from its competitors; the manner the corporate is run and controlled. Selections in several firms square measure created by committees and by having to urge approvals from one or additional of their silo businesses before they will move ahead with one thing. However, Apple has one central governing committee that works along seamlessly to style merchandise and builds selections regarding the manner the corporate moves forward. Apple conjointly owns its own hardware, software, applications and services, all tied along rather showing neatness with its new Cloud design. There are no any silos within Apple and every one selection square measure created by this single governing committee. That is why everything Apple will work along seamlessly. This difference within the manner Apple runs its company compared to competitors cannot be emphasized enough. It provides Apple an enormous edge over the competition. The other factor that sets Apple aside from its competitors is the design. Excellent designing doctrines are persistent within the DNA of Apple. In Steve Job’s Stanford commencement speech, he talked concerning his love for penmanship and the way this influenced his brooding about the design and drove him to be compulsive. You will be able to see this style DNA in everything Apple brings to plug currently. Though Steve Jobs is not with Apple to any extent further, the leadership is currently tasked with embedding this style DNA all told of Apple’s product.

Learning Vocabulary for Saudi Arabian Students Research Proposal

Learning Vocabulary for Saudi Arabian Students - Research Proposal Example Focusing on the methods of teaching the English language, vocabulary was disregarded and reduced, while grammar and pronunciation were given more emphasis (Al-Jabri, 2005). According to Harmer (2007), teachers are very unsure of how to determine a suitable method of teaching English because of the variety of different approaches and methods available. They can gradually, with experience, create their own method of teaching. This could be the most appropriate method they can use according to the context they teach in (Scrivener, 2005). Students usually choose a low-effort strategy when they are required to do a task (Krashen, 1987). They seem to prefer translation of new vocabulary rather than getting their meanings from the contexts or from doing pair-works (Prince, 1996). It is significant to shed light on the effectiveness of the English teaching methodologies in order to increase the awareness of English teachers to re-evaluate their teaching methods, considering the applicability of these methods on the social and cultural situations. Based on my teaching experience, therefore, I propose to investigate whether the Grammar- Translation method is more effective than CLT approach at the vocabulary level. Much has been said and talked about the traditional ways of teaching. One of the ways is the Grammar Translation Method which dates back to the 17th, 18th, and 19th centuries when foreign language learning was associated with the learning of Latin and Greek. In the process of teaching and learning English, translation is used in the Grammar Translation Method. According to Boey (1970) the student is first required to learn the vocabulary lists consisting of L2 words and its equivalent L1 words. L1 is used to teach the grammatical rules of L2. Thereafter, practice exercises are given to students where they have to translate the L1 sentences into L2 sentences by applying the grammatical rules to the vocabulary learnt. On the other hand, the main aim of the Communicative Language Approach (CLT) is to produce churn out students who are communicatively competent. In this method, the teacher first gives a presentation and thereafter, students are made to use the language through activities, such as games, role plays and problem solving tasks. (Larsen, 1987) According to Maleki (2005), the main purpose of these two languages - GTM and CLT was to promote the intellectual skills of its speakers. Therefore, it was extremely important to focus on sentence structure, grammatical rules, learning of vocabulary and translation of literary texts. The other method which is now more prevalent for teaching is the Communicative Language Approach. Wen Wu (2008) stated that Communicative Language Approach is mainly based on the idea that the primary function of language use is communication. According to Al-Shabbi (1994), due to its emphasis on fluency over accuracy approach, the Communicative Language Method has not paid much attention to spelling in the EFL (English as a Foreign Language) classroom. Even the great appeal of Communicative Language Teaching has not been able to overcome the psychological barriers which becomes a hindrance in the learning process. Though it's unfortunate, that CLT is quite in use,

Why every child should attend all-day kindergarten Essay

Why every child should attend all-day kindergarten - Essay Example There is immense importance which is given to this subject. The basis is backed up with sufficient data and research which goes a long in establishing the fact that child development indeed owes a lot of attributes on the part of the people who are related with the child – the parents and/or its guardians. Having said that, it is also imperative to understand that children need training and education even from a very small age and this is just similar to the love and care that its parents provide day in day out. The aspects of love and training at the same time holds true for their balanced bringing up regime and this without a shadow of a doubt is a significant thing to comprehend in the related discussion. Now we move further ahead and pinpoint our essay on the issue of whether a child should attend an all-day kindergarten or not? The answer to this question is in the affirmative as the parents have to comprehend that admitting a child in an all-day kindergarten is for their own good as well as for their young ones. The kids start learning from a very young age and it is understandable that no parent would want his or her child to lag far behind the other children in the society or city for that matter. The all-day kindergarten ensures that the kids learn the basics of schooling right from the very beginning and they are taught the most basic of activities, habits and manners right from the start. This also guarantees that the parents are lessened of their responsibilities, though to a small extent since they have to look after the chores of their homes as well. On the part of the child who is being looked after and taught at the all-day kindergarten, it is made sure that he starts interacting with the young ones of his age and friends are created all this while, which when seen in the proper perspectives, is something of a healthy exercise. The all-day kindergarten makes sure that the young ones get to learn easily and in a quick manner without any such

Problems of Water Supply in the Rural Communities of Nigeria

Problems of Water Supply in the Rural Communities of Nigeria Problems of Water Supply in the Rural Communities of Delta State, Nigeria Abstract This study assess the problem of rural water supply in Delta slate with the main aim of examining the factors responsible for the incidence of ineffective water supply to the rural communities of Delta state, Nigeria. Questionnaire survey was the instrument of data generation and a total of 500 questionnaires were administered to 10 rural communities of the state. The data were analyzed with descriptive and multiple regression analyses and the following constitutes as the observations as follows: erratic power supply, embezzlement of fund, diversion of hydraulic equipment, theft, government policy, indiscriminate wastage/carelessness, poor maintenance culture, fruity hydraulic equipment and loss by evaporation. Introduction Studies on water resources have concentrated on urban setting to the detriment of rural communities (Adesuyi, 1996; Adebola, 2001; Ovrawah and Hymore, 2001 and Efe, 2003). For instance, there is absolute absence of water schemes in most rural communities of Delta state e.g. Otorho-Abraka, Samagidi/Kokori, Abbi, Anwai etc., even when they exist, they are non-functioning. Thus, most women and school children balanced basin, buckets, 20-50litres Geri cans on their head and trek long distances to streams, rivers, wells and bore holes. The varied water sources result in consumers spending many hours waiting for water or carrying water to their homes. For example, in Anwai the delay in getting water from private bores is detrimental to the study regime of students of the Delta State University, Anwal Campus. The inadequate water supply has resulted in water borne disease largely because of the supply misappropriation of fund, diversion of water scheme, erratic power supply amongst other (Efe, 2003). This problem becomes more acute in recent times as a result of increased population. Thus, this work seek to investigate: the factors militating against effective water supply, study the cost of each water supply scheme, study time spent on obtaining water on daily as a social cost; and study response to ameliorate the problems. Study Area Delta state lies between longitude 5 °E and 6 °45E and latitudes 5 °N and 6 °30’N and has landmass areas of 16,842km Square. Delta state lies within the Benin, Agbada and Akata formation in terms of geology (see fig.1). The state is drain by river Niger, and its distributaries (Forcados, Escravos and Warn river and creeks), Jamieson and Ethiope (www.on1ine.nigeria.com 2312/05). River Niger drains the eastern flank of the state and empty it water into the sea. Delta state has a population of about 2,590 491, where about 75% of her population lives in rural areas (1991 census), without good access to potable water. The state is divided into three seaatorial districts: Delta North, 793,517; Delta central with a population 936,707 and Delta South, 865,540 population (Omaksone, 2004). Methodology This work-utilised data generated through direct fieldwork exercises. The instrument of data generation is the questionnaire administration. The questionnaire was administered through systematic sampling technique. On the whole, a total of 50 questionnaires were administered to eh community, making a total of 500 respondents that were interviewed. The data were analysed with the aid of multiple regression analysis and descriptive statistics. Data Analysis and Discussion of Results Source of Water Supply Different types of water supply sources exdist in the study for effective utilisation of the respondents as follows (See table 1) Table 1: Sources of rural water supply in Delta State Source: Author’s fieldwork, 2005. Table I indicates that 39% of the rural inhabitants of these communities obtain their drinking water from Rain Water Harvesting, 24% from river or stream who carried the water through long distances, 14% from Wells, 13% from private boreholes who make a charge to households on the water supplied, 9% from Tankers which supply water to homes from long distances, and 1% from state owned boreholes who provide free water services to the households. Most of the water sources are owned and maintained by private individuals. For instance out of the 72 boreholes in table 1, it is only 3 that are owned and maintained by State Government. These bores are found in Patani, Ozoro, Anwai. This represents only 4% of the boreholes in these communities. The State owned boreholes are very irregular in their water supply. Essentially, there are times Quantity, Distance, Time and Cost of Water Table 2 show the volume of water supply to each household, distance and time spent in obtaining water from the various sources. On daily basis, an average of 80 litres of Rain Water are harvested whenever it rains. This recorded the highest volumes of water obtained by each household. About 30minutes are spent on the average whenever it rains by each household fetching water. Table 3: Average time and daily demand of water per household It is observed from table 3 that Well Water recorded 35 litres of water obtained by each household at a time and distance of 1hours 30minutes and 1km respectively. The volume of well water obtained by each household is attributed to the long distance and time spent, hence reduction in the quantity of supplied. According the inhabitants because they cannot afford the price of Borehole water, we resort to trekking distance places and spending long time as well carrying water from Wells and Streams the various houses. Similarly, the long time and distance spent in obtaining water from streams reduces the quantity of stream water supply. This show an average of 30litres of stream water supply at a time and distance of 2hours and 1 V2 km respectively spent in obtaining stream or river water by each household. Thus, the higher the distance and time spent in obtaining water from these sources reduces the volumes of water demanded by each household (See fig, 2). For instance it is clear from these communities (Otorho, Ozoro, Ekpan-Ovu, Kokoro and Patani) in fig.2 that as the time expended in obtaining domestic water increases, the quantity of water demanded by the inhabitants of these communities decreases. Though the water from these sources is free, but there is economic cost to the water as children, women and students in most of these communities spend a considerable time carrying water to meet their need, which time they could have expended in earning income. Fig. 2: Domestic water consumption and time required for well water and stream water collected at Otorho-Abraka, Kokori Ekpan-Ovu, Ozoro and Patani Similarly, it also reduces the time they could have expended in household labour amongst other activities. However, the cost of water from boreholes and tankers led to the reduction in volumes of water obtained from boreholes and water tankers. Factors of Ineffective Water Supply The respondents generally agreed that in all the rural communities they experienced acute problem of water supply. Essentially, they observed that the factors that are responsible for the problem of water supply relates to erratic power supply, embezzlement of fund/corruption, diversion of hydraulic equipment/political factors, theft, government policy, indiscriminate wastage/carelessness, poor maintenance culture, faulty distribution system and topography of the areas (See table 4). Table 4: Correlation co-efficient between acute problem of water supply and the associated factors responsible. Source: Author’s Fieldwork, 2005 The results of the correlation statistics shows that the problem of inadequate water supply to the rural communities of Delta State, rely heavily on the predictive factors The individual explanatory contributions of each of this predictive model are discussed below. Erratic power is the highest explanatory factor of inadequate water supply. This is evident from a positive correlation coefficient of 0.48 (see table 4). This is significant at 0.05 confidence level, This shows a positive contribution, and as such the problem of water supply became worsen with increasing epileptic power supply to these communities. For instance most of these communities resort to the use of self-generating plant to pump the water through self-help efforts. But as a result of hike in prices of petroleum products, the generating plant was abandoned, hence acute shortage of water supply to these communities. The second contributory is embezzlement of fund, which shows a correlation coefficient of 0.39, thus water problems became more acute as more funds meant for water projects are embezzled. For examples there are series of complains by the rural inhabitants that huge amount of money has been released for the sitting of water projects by the successive government. But such projects are either not undertaken due to embezzlement of fund or they are poorly executed. As such, most of the hydraulic projects packed up soon after commissioning. The third predicative factors affecting acute supply of water in the rural communities of Delta State is the diversion of hydraulic project or political factor. This indicates a positive correlation coefficient of 0.35. For instance, water projects meant for Otorho Abraka, Abavo, Samagidi etc has been diverted to personal compound or to other villages because these communities did not vote for them during the last political dispensation. Theft of hydraulic equipment is the fourth predictive factor of water supply with positive correlation coefficient of 0.33. This indicates that as more hydraulic equipment are stolen or vandalized, the problem of water supply to the area will become more acute For instance the generating plants and submersible pump at Emevo, Otorho — Abraka, have been vandalized. Thus, the acute problems of water supply in these in these rural communities of Delta State. Another causal factor is the lack of laudable government policy of water supply for all (b oth rural and urban areas of the state). This factor shows weak positive effects of 0.22 correlation coefficient. The state, local government and ministry of water resources in Delta state, have not made concerted effort to actualise this policy, to them they are constraints with the problem of finance and high price of hydraulic equipments. Another identified factor of inadequate water supply is indiscriminate wastage arid careless use of water. This indicates correlation coefficient values of 0.12. In some of the rural communities (Patani, Ozoro, and Anwai) where there is existence of public tap, it is not uncommon to find children and some adults, attempting to drink direct from household and public taps without using a container. At times, the children forget to lock the tap back after usage. In this way, they waste the greater portion of the water, and the wasted water is depended on pressure of the area. This view collaborated the work of Oyabande (1981) in the city of Jos. Lack of good maintenance culture is another causal factor in the areas where there is public water supply. It shows weak correlation coefficient of 0.04. For instance, most of the equipments are old and absolute and some of the pipes are corroded, without replacement. As such, there is frequent breakdown of†¢ the equipment. Similar to this factor, is faulty hydraulic and distributing system. Due to corrosion and old age of the pipe lines there are many leakages from these pipelines and finihy fitting in tank. This indicated an inverse effect on effective water supply. This is evident from a correlation coefficient of —0.35. The topography of the area recorded the list amongst the predictive factors of water problem. This shows an inverse correlation coefficient of —0.50. This factor is most severe in Delta north senatorial district (Anwal, Uineunede and Abavo) communities. For examples at Anwai it takes up 200 — 250 feet depth before the aquifer can be stroke, at Abavo and Umuenede it takes 180 — 210 feet depending on the location, such, sitting of water project in these areas is relatively very difficult. Conclusion Certainly the health, amenity and standard of living of the inhabitants of these communities are dependant upon the provision of acceptable system of water supplies to these rural communities. Its regular supply enhanced liveability and longevity of Life in this environmental setting. To enhance regular supply of water to the rural inhabitants of Delta state there is urgent need to adopt the above policy measures. References Adebola, K.D. (2001) Groundwater Quality in Ilorin Township: An Environmental Review. African Journal of Environmental Studies 2(2): Pp. 4-7. Adesuyi, O. (1996) Nigeria Produces 25 year water Masterplan. Ultimate water Technology and Environment 1(1): l7-ISpp. Efe, S.I. (2003) Water Quality and its Utilisation in the Nigerian Rural Setting of Abraka Delta State, Nigeria. International Journal of Ecology and Environmental Dynamics. Maiden (ed) pp. 81 —86 Ovrawah, L. and Hymore, F.K. (2001) Quality of Water from hand-dug wells in the Warn Environs of Niger Delta Region 2(2):pp. 169-173 Oyebande, L. (1981) The Hydrology of Urban Water Supply: A Case of Jos. P.O. Sada and J.S. Oguntoymbo (eds) in: Urbanisation Processes and Problems in Nigeria. Ibadan. University Press pp.141 — 149. 1